Monday, January 31, 2005

Blinking Without Thinking

I finished reading Malcolm Gladwell’s insightful new book titled Blink: The Power of Thinking Without Thinking the other day. I got tons of new insights from it, but for the time being I’ll simply include an excerpt from the book’s cover copy and a link to Malcolm Gladwell’s site for further reading: www.gladwell.com.

Blink is a book about how we think without thinking, about choices that seem to made in an instant—in the blink of an eye—that actually aren’t as simple as they seem. Blink reveals that great decision makers aren’t those who process the most information or spend the most time deliberating, but those who have perfected the art of ‘thin-slicing’—filtering the very few factors that matter from an overwhelming number of variables.”