Wednesday, October 31, 2007

The Need for Speed

In The Age of Speed, author Vince Poscente presents the contrarian view that speed is not necessarily what ails us as a society. It is our failure to leverage speed that afflicts us, he suggests, and harnessing the power of speed is the secret to not only surviving but thriving in today’s time-crunched culture, keeping us ahead of the curve.

Featuring counterintuitive insights and provocative research, the book challenges readers’ assumptions about the nature of speed and its influence upon our daily lives. “We’ve been warned of speed’s potential to create problems, but we crave its benefits, so in many ways, we have a love-hate relationship with speed,” writes Poscente. “But to get the full benefit of speed, we have to detach our perception of ‘fast’ from the notion of ‘busy.’”

According to Poscente, it is only when one becomes agile by anticipating opportunities, aerodynamic by multitasking effectively and aligned by living authentically that one is able to succeed in the age of speed. He stresses the need for readers to heed the call to harness speed lest it become a burden instead of a blessing. Speed read the book and reap the benefits.