Trend Watching

It’s been a while since I shared about trends so I thought I’d highlight the latest issue of Trendwatching located at www.trendwatching.com/briefing. As the brief itself states, “Find out about the ‘why’ of trend spotting, the mindset required, the resources needed, the process of embedding trends into your organization and how to actually apply them.” And note that there is a big difference between watching trends and mere fads, which are here today and gone tomorrow. Trend watching, on the other hand, should ultimately lead to profitable innovation.