It was Henry David Thoreau who famously admonished: “Simplify. Simplify.” But Steve Jobs stated even more succinctly: “Simplify.” Segall says that Jobs insisted on the iPhone having only one button since one is the simplest number. He resisted creating three buttons for the functions people use the most: Internet, phone and iPod and made them front row icons on the iPhone’s home page instead. Consequently, even the silhouette of an iPhone distinguishes it from its competitors.
Before Apple’s iPhone, Segall writes, “People lived with their phones, but they didn’t love them.” But Apple changed all that. “It was technology that would make iPhone capable but Simplicity that would make iPhone lovable,” adds Segall. I have had my iPhone for several months and I must admit that I love it. Not simply my only phone, it multitasks daily as my camera, map, compass, radio, computer, watch, calculator, television, camcorder, etc. It is my all-in-one device…and that is the strength of simplicity.
